A new style of swimwear is on its way and sustainability is its game!
Recycling is one of the most effective ways to reduce our carbon footprint on our plant. We all love buying new things and not everything lasts forever, and swimsuits definitely fall into that category. Even with the best of care a swimsuit will eventually loose its elasticity and need replacing. Sustainable swimwear production used to be a dream, but this year it is becoming a reality!
OLYMPIA® has always offered swimwear that is perfect for sport and play for the young and young at heart whilst ensuring exceptional fit and quality. This brand has now taken it to the next level with the introduction of swimwear created from recycled fishing nets! Yes, you read right, its a massive undertaking but starting with the collection release later in the year more than 50% of the pieces will be created with this innovative new fabric.
With so many sea creatures coming to their demise as they get tangled in discarded fishing nets on the sea floor, this development in recycling has an even bigger impact on many levels. Even the polybags used for deliver (which is unavoidable to ensure they arrive in pristine condition) are made with 30% recyclable material. Even stockist display materials have been revamped to focus on the same outcome and no crude oil is required for their production. The end goal is 100% dedication to using recyclable materials, but this can’t happen overnight.
The new collection will include fabulous floral prints and modern stripe combinations. In addition to swimsuits from the tiniest of pieces to more modest selections, leggings and super light weight t-shirts will be available so your visits to the gym or just going out for a daily walk will be helping towards a greener planet.
Sustainability and beauty can combine together perfectly and are a great step towards a healthier earth. We are so excited about this new initiative and we are sure you will be to. As you can see from the images above there is choices that will suit a wide variety of swimmers. Who would have thought an old fishing net could evolve into something so beautiful?
This collection will start arriving into our Australian and New Zealand stockists in May. If you would like to find your closest stockist or would like to become a stockist and start making a real difference please email firstname.lastname@example.org and one of team will be in touch with you shortly. If your local swimsuit retailer does not stock this brand, might be a great time to suggest they do!